30 seconds to your first API call

The backend your coding agentinstalls itself.

Run one command. Your agent provisions a sandbox account, creates a project, and wires Amba into your code. Identity, engagement, gamification, economy, social, analytics, infrastructure — one backend, all callable from any MCP-aware agent. No signup form, no console clicking.

Read the docs Prefer a dashboard? →

Run in your terminal

Headless when an agent runs it — no prompts, no browser. Works with Claude Code, Cursor, Codex, Windsurf.

Or tell your AI agent

If your agent already has the Amba MCP server configured, it provisions everything with one tool call. Otherwise it reads amba.dev/llms.txt and runs the CLI for you. Works in Claude Code, Cursor, Codex, Windsurf.

cursor — claude · amba-mcp

you ▸ give my app streaks, daily 9am push, and a 7-day retention campaign

→ amba_streaks_create ( project_id: "prj_8f3k", name: "Daily Open", key: "daily_open", qualifying_event: "app_open" )

→ amba_push_campaigns_create ( project_id: "prj_8f3k", title: "your daily ritual", body: "don't break the chain" )

→ amba_segments_create ( project_id: "prj_8f3k", name: "lapsed_7d", rules: {"operator":"AND","conditions":[{"field":"last_seen_at","op":"lt","value":"now-7d"}]} )

→ amba_push_campaigns_create ( project_id: "prj_8f3k", title: "we miss you", body: "your streak is waiting", segment_id: "seg_4k2d" )

✓ wired in 4.2s · 4 MCP tools called

What is Amba?

Amba is an agent-native backend for mobile apps. One backend covers identity, engagement, gamification, economy, social, analytics, and infrastructure, and an AI coding agent provisions all of it over a hosted MCP server in about 30 seconds. You describe the feature; the agent calls the tools; your app ships with the backend already wired.

One backend.

Auth, push, segments, content, gamification, economy, social, payments — all coherent, all in one place.

Built for agents.

A hosted MCP server with 450+ MCP tools across every domain. Your agent does the wiring. You ship the app.

Mobile-first abstractions.

Streaks, segments, daily content, leaderboards — abstractions that actually match how mobile apps work.

< 30s

first push notificationfrom npx init to phone buzz

5×

fewer vendorsreplaces Firebase + OneSignal + AppsFlyer + …

prompt to wire a campaignstreaks, push, segments — one ask

dashboards openedagent does the clicking

live MCP demo · scroll

Your agent types.
Your backend wires itself up.

cursor — claude · amba-mcp connectedMCP online

you ▸ give my app streaks, daily 9am push, and a 7-day retention campaign

→ amba_streaks_create ( project_id: "prj_8f3k", name: "Daily Open", key: "daily_open", qualifying_event: "app_open" )

✓ ok · 120ms

→ amba_push_campaigns_create ( project_id: "prj_8f3k", title: "your daily ritual", body: "don't break the chain" )

✓ ok · 160ms

→ amba_segments_create ( project_id: "prj_8f3k", name: "lapsed_7d", rules: {"operator":"AND","conditions":[{"field":"last_seen_at","op":"lt","value":"now-7d"}]} )

✓ ok · 200ms

→ amba_push_campaigns_create ( project_id: "prj_8f3k", title: "we miss you", body: "your streak is waiting", segment_id: "seg_4k2d" )

✓ ok · 240ms

→ amba_events_track ( project_id: "prj_8f3k", event_name: "app_open", app_user_id: "usr_3kx2" )

✓ ok · 280ms

✓ wired in 4.2s · 5 MCP tools called · 0 dashboards opened

7 categories · one backend · click any card to flip

What you used to stitch together.
Now one backend.

Mobile-engagement abstractions out of the box. Every domain is a first-class API, an MCP tool, a typed SDK method, and a docs page — organized under seven canonical categories.

Identity

Users, sessions, auth flows, roles, api_keys.

Engagement

Push, local notifications, email, segments, onboarding, content schedules, referrals, deep-links, tracked-links.

Gamification

XP, achievements, streaks, leaderboards, challenges.

Economy

Currencies, catalog, stores, inventory, subscriptions, entitlements, payments.

Social

Friendships, groups, messaging, feeds, reviews, moderation.

Analytics

Events, sessions, retention.

Infrastructure

Collections (typed data + vector search), functions, sites, queues, media, secrets, configs, integrations, AI prompts.

amba vs. the weekend

Firebase + OneSignal + AppsFlyer + a database + a weekend.

That stack works. It's also a vendor per feature, a console per vendor, and a bespoke streak service nobody loves. Amba collapses the lot — and pairs with RevenueCat for subscriptions: one prompt configures it, and entitlements cascade into segments, push, and XP.

capability

Amba

Identity

Auth (Apple, Google, anonymous, link)

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partial

—

Engagement

Push (iOS + Android, scheduled cron)

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partial

—

partial

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—

Live segments from JSON rules

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—

partial

Daily content scheduling

●

—

Deep links / media / moderation

●

partial

—

partial

Mobile attribution (deferred deep link)

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partial

—

●

Enhanced app campaigns (multi-step CRM)

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—

partial

●

Gamification

Streaks (declarative, grace, timezone)

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—

partial

—

Leaderboards & XP

●

—

●

—

Economy

Virtual economy (catalog, currencies)

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—

●

—

Subscriptions (first-class RevenueCat + Superwall)

●

—

Social

Social graph + feed + group chat

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—

Analytics

Product analytics (events, funnels)

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partial

—

partial

Real-time analytics & live tail

●

partial

—

partial

Customer journeys & funnels

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partial

—

partial

●

Conversion API (server-to-server)

—

●

Infrastructure

Remote config / feature flags

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—

partial

—

Observability (logs, traces, alerts)

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partial

—

Agent installs the whole backend over MCP

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partial

—

partial

Project-isolated DB by default

●

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optional

—

Popular comparisons

All comparisons →

Built for your app type

All use cases →

pricing

One backend. Honest pricing.

Pricing is per project — one project, one app, one subscription. Start free in your AI coding agent. We never reject traffic; overages are linear and posted. No surprise bills, no per-seat tax, no hidden egress.

Started in your AI agent? Your sandbox is already running. Verify your email to unlock Free — see setup docs.

Free

Ship a prototype. Verify your email and you are in.

MAU1,000
Events / mo10K
Push / mo1K
Database100 MB
Media100 MB

All 7 categories included. Sleeps after 14 days of inactivity, wakes on next request. Max 2 free projects per account.

Start free — verify email

popularPro

$20/mo per project

$16/mo annual

Indie devs and small teams shipping production apps.

MAU25K
Events / mo250K
Push / mo50K
Database1 GB
Media1 GB

All 7 categories included. Email support · 7-day backups.

Get started — $20/mo

Scale

$200/mo per project

$160/mo annual

Growth-stage apps with real traffic.

MAU250K
Events / mo2.5M
Push / mo500K
Database5 GB
Media25 GB

All 7 categories included. Priority support · 30-day backups.

Get started — $200/mo

Enterprise

Contact

Compliance, residency, dedicated tenancy, custom terms.

MAUCustom
Events / moCustom
Push / moCustom
DatabaseCustom
MediaCustom

All 7 categories included. BAA · SSO · dedicated region · audit log · SLA.

Talk to us

overage at every tier

$0.50per 1K MAU$0.50per 10K events$0.50per 10K push deliveries$1.50per GB-mo database storage$0.10per GB-mo media storage

Pricing is per project. Each project (one app) has its own subscription. Invite unlimited teammates at every tier.

quick answers

Questions, answered in one breath.

What is Amba?

Amba is an agent-native backend for mobile apps. It bundles identity, engagement, gamification, economy, social, analytics, and infrastructure behind one API, one SDK family, and a hosted MCP server, so an AI coding agent can provision the whole backend and wire it into your code in about 30 seconds.

How does an AI agent install Amba?

Point any MCP-aware agent at https://mcp.amba.dev, or have it run npx -y @layers/amba init in your repo. The amba_developer_signup tool mints an account, a project, and API keys with no browser involved, and the agent then builds features with 475 MCP tools (as of June 2026).

What does Amba cost?

Amba pricing is per project: Free at $0 (1,000 MAU), Pro at $20 per month (25K MAU), Scale at $200 per month (250K MAU), and Enterprise by contract. Every tier includes all seven capability categories. Overages are linear and posted, and an optional spend ceiling caps the worst-case monthly bill.

Is Amba a Firebase alternative?

For the engagement layer, yes: Amba replaces the auth, push, analytics, and remote-config stack many teams assemble around Firebase, and adds streaks, segments, economy, and social as built-ins. Firebase still wins as a general-purpose datastore at very large scale. Read the full Amba vs Firebase comparison →

start in 30 seconds

Hand the docs to your agent.
Ship by lunch.

Read the docs

agent-native ✻one MCP ✻project-isolated ✻450+ MCP tools ✻593 API operations across 449 paths ✻real provider preflight ✻streaks · push · segments ✻shipping in 30 seconds ✻no console clicking ✻mobile-first abstractions ✻agent-native ✻one MCP ✻project-isolated ✻450+ MCP tools ✻593 API operations across 449 paths ✻real provider preflight ✻streaks · push · segments ✻shipping in 30 seconds ✻no console clicking ✻mobile-first abstractions ✻agent-native ✻one MCP ✻project-isolated ✻450+ MCP tools ✻593 API operations across 449 paths ✻real provider preflight ✻streaks · push · segments ✻shipping in 30 seconds ✻no console clicking ✻mobile-first abstractions ✻

The backend your coding agentinstalls itself.

What is Amba?

One backend.

Built for agents.

Mobile-first abstractions.

Your agent types.Your backend wires itself up.

What you used to stitch together.Now one backend.

Identity

Auth that survives reinstalls

Mobile auth & identity

Reset one user, not the world

Scoped reset — per-user and per-collection

Engagement

Push that actually delivers

Mobile push notifications, hosted

Segments that always update

Live user segmentation

Content scheduled, not stale

Daily content & curriculum delivery

Deep links, media, moderation

Deep links, media, moderation

Transactional email, templated

Transactional + lifecycle email

Onboarding flows, not onboarding guesses

Structured onboarding flows with branching

Referral programs in one API call

Referral programs with two-sided rewards

Gamification

Streaks without the math

Habit streaks & retention loops

Leaderboards that update themselves

Gamification — XP, badges, leaderboards

Leagues. Weekly. Self-running.

Weekly leagues with auto-promotion and relegation

Economy

Subscriptions, validated for real

In-app subscriptions & entitlements

An app store inside your app

Virtual economy & in-app store

Social

Friends, groups, feeds, chat

Social graph, group chat & activity feeds

Ratings and reviews, first-class

In-app ratings and reviews

Live updates, not polling loops

Realtime updates for chat and data

Seen by 3 of 5

Message read receipts

Analytics

Every event. Forever. Searchable.

Product analytics, built in

A/B experiments, decided by stats

A/B testing with built-in significance

Infrastructure

Remote config, versioned

Remote config & feature flags

Your agent already knows the API

Agent-native developer experience

Project-isolated by default

Trust, isolation, and reliability

Serverless functions, no infra to think about

Serverless functions for mobile backends

AI prompts, with your key

AI prompts and LLM gateway

Website Hosting

Static + dynamic site hosting

Queues with function consumers

Background jobs and queues

Relational data and vector search

Relational Postgres collections with vector search

Feature flags — boolean and variant

Feature flags with variant support

Promote dev → prod in one call

Environment promotion for project config

Long jobs, polled to done

Async operation handles for long-running actions

Writes that never double-apply

Idempotent writes with idempotency keys

Works offline, syncs on reconnect

Offline queue, optimistic updates, and push-token rotation

Your agent types.
Your backend wires itself up.

What you used to stitch together.
Now one backend.

Hand the docs to your agent.
Ship by lunch.